Stephen Curry and Under Armour end their 13-year partnership as the sportswear company restructures to revive sales [Business Insider]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Stephen Curry and Under Armour have ended their 13-year partnership. The split comes as Under Armour faces declining sales, restructuring, and falling share value. Their final sneaker collaboration, the Curry 13 shoe, is scheduled to release in February. Stephen Curry and Under Armour are officially breaking up. The NBA star with the Golden State Warriors and the sportswear company said in a statement on Thursday that they have mutually agreed to end their 13-year partnership, separating Curry from Under Armour as the retailer undergoes a broader restructuring. According to the press release, Under Armour will still release the Curry 13 shoes in February, but that will be the final sneaker produced under their collaboration. "For Under Armour, this moment is about discipline and focus on the core UA brand during a critical stage of our
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