Can Under Armour Still Challenge Nike? [The Motley Fool]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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Source: The Motley Fool
Nike(NYSE:NKEWhere does this leaveUnder ArmourNYSE:UANYSE:UAAWhy Nike is unbeatableNike has always been the company to beat in the athletic industry, the perennial favorite of both athletes and style mavens. With a winning combination of solid leadership and technological advances, the company continues to sail past competitors.Image source: Getty Images.Nike made two key changes at the end of 09 that solidified its standing. Management chose John Donohoe to take over as CEO. Donohoe's management experience with Bain & Company and his tech experience with companies likeeBayServiceNowAmazonNike's power was even more apparent than usual with its recent third-quarter earnings announcement, which showed a % increase in revenue despite a pullback in the Chinese market due to COVID-9 store closures. Nike's digital direct-to-consumer program helped pull it through the harsh in-store retail climate.Now that Nike has reopened stores in China (its biggest growth market) and has a healthy digita
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