After 53 years of open seating, Southwest implements assigned seating [Yahoo! Finance]
United Airlines Holdings, Inc. (UAL)
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Source: Yahoo! Finance
The introduction of assigned seating comes with other changes, such as the addition of premium seating options and a new boarding process. The airline said these changes came as a response to “customer demand for more options.” Southwest's last flight with unassigned seating was a red-eye flight from Honolulu to Los Angeles on Monday. The airline's first two flights with assigned seating were WN3575 from San Juan, Puerto Rico, to Orlando, Florida, and WN4974 from Manchester, New Hampshire, to Chicago's Midway airport. Southwest has been one of the country's top low-cost airlines for years and has used an unassigned seating model for its whole 53-year history. The shift to assigned seating was first announced in July 2024. The Dallas, Texas-based carrier made these changes to stay competitive with other airlines such as American, Delta and United Airlines, which all offer premium seating options. When the change was first announced, Tony Roach, executive vice president of cu
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UAL
Earnings
- 1/20/26 - Beat
UAL
Sec Filings
- 1/28/26 - Form 424B2
- 1/27/26 - Form FWP
- 1/27/26 - Form FWP
- UAL's page on the SEC website