inDrive turns to ads and groceries to diversify revenue [Yahoo! Finance]
Uber Technologies, Inc. (UBER)
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Source: Yahoo! Finance
and expanding grocery delivery to Pakistan, executing on a “super app” strategy outlined last year to build new revenue streams and boost engagement while sustaining growth in price-sensitive markets. The latest move by the Mountain View, California–headquartered firm comes as ride-hailing platforms face intensifying competition and tighter margins across emerging markets, pushing companies to look beyond transport for growth. Advertising offers a high-margin revenue stream that scales with usage, while grocery delivery increases how frequently users open the app. The combination could help inDrive reduce reliance on ride commissions while reinforcing its core mobility business. InDrive has built its position on affordability, using a peer-to-peer negotiation model that lets riders and drivers agree on fares directly rather than relying on fixed pricing. It nonetheless operates in a crowded market alongside global players such as Uber and local micro-commuting options including ta
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UBER
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UBER
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