Marketing To Gen Z, “6-7” And 7 Things CMOs Should Know [Forbes]
Uber Technologies, Inc. (UBER)
Last uber technologies, inc. earnings: 2/6 04:05 pm
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Source: Forbes
That translation leaves me indifferent. All puns intended. As someone that led youth trends research in partnership with BCG then wrote five research inspired books including “Marketing to Gen Z” (Harper Collins) I've created a short list of key Gen Z drivers. Across categories from travel to fintech to consumer goods, this generation consistently signals a new playbook for brands that want to win with them. Authenticity Isn't a Strategy—It's the Price of Entry Gen Z has an always-on BS detector. They can spot “purpose-washing” instantly. What they want are brands that operate with genuine values, transparent behavior, and consistency between what they say and what they do. When a brand demonstrates real integrity—supporting communities, treating customers with respect, admitting mistakes—Gen Z rewards it with meaningful engagement. Owning things is fine, but experiences are the real currency. Travel, entertainment, IRL community moments, and digital-first lived experiences
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UBER
News
- Uber Technologies Insiders Sell US$15m Of Stock, Possibly Signalling Caution [Yahoo! Finance]Yahoo! Finance
- This Startup Makes Ammonia By Turning The Planet Into A Chemical Reactor [Forbes]Forbes
- Uber Technologies (NYSE:UBER) was downgraded by analysts at Erste Group Bank AG from a "buy" rating to a "hold" rating.MarketBeat
- This Dow Index Has Turned a Corner [Yahoo! Finance]Yahoo! Finance
- Blue-city riders hit with priciest Uber fares as LA, NYC costs soar past comparable metros, data shows [FOX News]FOX News
UBER
Earnings
- 11/4/25 - Beat
UBER
Sec Filings
- 11/18/25 - Form 4
- 11/18/25 - Form 4
- 11/18/25 - Form 4
- UBER's page on the SEC website