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Stock impact report

Taylor Swift college course inspires students to emulate her business acumen [Yahoo! Finance]

Uber Technologies, Inc. (UBER) 
Last uber technologies, inc. earnings: 2/6 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
University of California, Berkeley, Swift is not just a " tortured poet ," she's a case study in how to build an empire. "Taylor Swift is a phenomenon," UC Berkeley senior Sejal Krishnan, a chemical engineering major, told CBS News. " Her tour has essentially revitalized so much of the economy and boosted the local economy everywhere she goes." Undergrads Sofia Lendahl and Miaad Bushala teach Artistry and Entrepreneurship: Taylor's Version to 44 fellow students. "Taylor is so strategic in all the things that she does," Bushala said. "When you think of a brand, that's all they ever want. They want loyal customers. And that's what Taylor has." "There's a reason top institutions are studying that," Krishnan added. "They know it's a trend." Along with UC Berkeley, several universities nationwide — including Harvard and Stanford — are offering classes on the so-called "Swift Effect" in departments ranging from English to political science and gender studies. Swift's successes a Show less Read more
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