Cotton Incorporated Creates CMO Role, Unifies Marketing Teams to Support ‘Demand-Building Mode' [Yahoo! Finance]
Unifi, Inc. New (UFI)
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Source: Yahoo! Finance
Following a lengthy and “intensive” search that “cast a very large net” to the industry and adjacent fields to find the right candidate, the cotton research and promotion organization has appointed Bev Sylvester as CMO to lead its marketing strategy. Sylvester, who starts on Feb. 2, comes to Cotton Incorporated with more than two decades of experience in marketing and branding across apparel and textiles, consumer goods and branded materials. She was most recently at synthetic fiber maker Unifi, where she led marketing for the producer's Repreve recycled polyester across the supply chain. More from Sourcing Journal Year in Review: The Headlines That Shaped the Denim Industry in 2025 In the Age of GLP-1s, Plus-Size Offerings Shrinking Faster Than Women From Farming to Fashion, the Trends Shaping the Cotton Industry for 2026 Cotton Incorporated sees Sylvester's experience aligning with its own position as an ingredient brand. “[Bev] brings a lot of great experience at the fib
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UFI
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- 2/3/26 - Beat
UFI
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- 2/3/26 - Form 8-K
- 2/3/26 - Form 4
- UFI's page on the SEC website