9 beauty brands owned by Asian women that you'll love in 2024 [USA TODAY]
Unilever PLC (UL)
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Source: USA TODAY
They've put centuries-old practices like double-cleansing and hair-oiling on the map and popularized concepts such as the "dewy glow" and "glass skin." They've brought to the West traditional ingredients already well-loved in Asia, from snail mucin in K-beauty to Ayurvedic herbs in South Asian beauty, all incorporated in makeup and skincare. They are not only challenging the status quo but making sure their cultural traditions are honored, included, and accessible to all. With Asian beauty brands , the focus is always on the skin: ultra-hydration, protection, and gentle, natural ingredients, making it easy for every skin type to find something that works for them. Whether it's Korean sunscreens shaking up the SPF industry, cushion foundations with skin-like finishes, or South Asian hair oils and kohl eyeliners offering better formulas, these women are solving our beauty problems and transforming our daily makeup and skincare routines. Even better, the brands are often affordable and
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