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Stock impact report

9 Brands That Doubled Down On AI in 2025 [Yahoo! Finance]

Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL) 
US:NYSE Investor Relations: unilever.com/investor-relations
Company Research Source: Yahoo! Finance
Some folded the tech into their adtech and media stacks, while others used it as a creative engine, leaning on it to breathe new life into old campaigns. One company even rode the AI marketing momentum all the way to a blockbuster IPO. Several signed deals with major players, including OpenAI. Along the way, these companies were forced to confront uncomfortable questions about the human cost of going all-in on automation. Many responded with familiar reassurances: that the tools would transform the work humans do, not eliminate it. From Coca-Cola to Klarna, ADWEEK reflects on seven brands that turned AI innovation into tangible results in 2025. In March, Unilever's (soon to depart) chief growth and marketing officer Esi Eggleston Bracey revealed that the company was integrating AI in its product shoots , saving time and money in the process. The CPG giant has been experimenting with NVIDIA's Omniverse tech on brands including Dove, Vaseline, and TRESemmé. The tool lets Unilever Show less Read more
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