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Stock impact report

Ben & Jerry's co-founder wants the company to be independent once more [BNN Bloomberg (Canada)]

Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL) 
US:NYSE Investor Relations: unilever.com/investor-relations
Company Research Source: BNN Bloomberg
On the corner where his first ice cream shop opened in 1978 — and where the first Free Cone Day was held a year later — Ben Cohen called on Ben & Jerry's owner The Magnum Ice Cream Co. to sell the brand. Cohen said Magnum is stifling Ben & Jerry's social activism and he wants to see the brand sold to a group of socially-minded investors. “Magnum prevented Ben & Jerry's from putting out a post supporting Black History Month,” Cohen said. ”(Ben & Jerry's) wanted to come out with a post calling for a ceasefire in Gaza. Magnum prevented that. We wanted to support the student protesters. Magnum wouldn't allow that.” “The longer this goes on, the more they're destroying the brand equity,” Cohen added. Ben & Jerry's other half, Jerry Greenfield, resigned from the company in September 2025, calling it a “painful” decision after nearly 50 years with the brand and bemoaning in his resignation letter the disappearance of its independence. Cohen is still a paid employee of the company, but Show less Read more
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