Hellmann's Set to Launch "Sweet Sandwich Time" in Big Game Ad in Canada, Starring Andy Samberg as Meal Diamond [Yahoo! Finance]
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Source: Yahoo! Finance
TORONTO, February 04, 2026 BUSINESS WIRE )--It's sweet sandwich time! To remind fans that Hellmann's Mayonnaise makes your sandwich taste So Good! So Good! So Good!, the brand is reimagining one of the most iconic and catchy songs of all time, "Sweet Caroline," for the Big Game The :30 spot – which will air during the fourth quarter on Sunday, February 8 before launching in Canada the following week – stars comedian Andy Samberg as "Meal Diamond," an affectionate, tongue-in-cheek nod to the iconic Neil Diamond. This character was brought to life after working with Samberg to turn the classic song lyrics into a hilarious ode to sandwiches made delicious with Hellmann's. "I've long been known as a great lover of all things sandwich," said Samberg. "One could almost say it's been my life's great calling. So, when I was asked to take part in singing the sandwich gospel atop the highest peak of all monoculture, there was but one answer, and that answer was a simple, ‘Yes I will do tha
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