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-0.000136227274477121 -0.000284300398908966 -0.000802556334420108 -0.00257943382760141 -0.0024047075407718 -0.00605915225174798 -0.00768795662049744 -0.00879850505373575
Stock impact report

How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm [Yahoo! Finance]

Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL) 
US:NYSE Investor Relations: unilever.com/investor-relations
Company Research Source: Yahoo! Finance
Dollar Shave Club is again taking the fight to legacy razor brands in its latest campaign, which launches today across connected TV, social and targeted digital properties after being rejected as a possible Super Bowl spot due to its use of profanity, per details shared with Marketing Dive. In a hero spot for the “Bullshit Meter” campaign, a handheld device resembling a Geiger counter is used to detect B.S. as a man shaves his face with a competitor's razor, which he learns does not contain “blades made from ancient samurai swords.” The man and a Dollar Shave Club representative then rattle off a list of things that are determined to be B.S., including badminton as an Olympic sport, folding fitted sheets and paper straws. The idea of the moon landing being fake initially tests negative for B.S. before being debunked, while a wife's love of her husband's haircut — and her husband — is called into question. “If it's not Dollar Shave Club, it's probably bullshit,” the ad says in voi Show less Read more
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