How The King Of Beef Jerky Became A Billionaire [Forbes]
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Source: Forbes
ack in 1985, the Link family's Wisconsin meatpacking business had just gone bankrupt, and Jack Link was taking his then-teenage sons hunting when they stopped at a convenience store to buy a few packages of jerky. After paying, Link couldn't believe how expensive it was. “I said, ‘Wow, that's quite a lot of money,'” Link, now 79 years old, tells Forbes The idea stuck with Link, who soon realized that he could make these products himself, and that he even already had ovens in his shutdown plant. “So we laid some jerky in there and it came out just wonderfully,” Link says in a rare interview. “And that's where it all began.” Using his German immigrant great-grandfather's 1880s recipe, Link's jerky became a hit, and now as the eponymous brand Jack Link's, it is the top-selling jerky brand in America. With $2 billion in estimated annual revenue and 34% of the U.S. meat snacks market cornered, the company has made him a billionaire. “The jerky was there all the time to save me,”
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