The Secret To AI Adoption? Make It Fun [Forbes]
Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL)
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Source: Forbes
Racing to introduce artificial intelligence into your workflows, you also bought the latest pricey tools and invested in time-consuming workshops to get your people ready. It's all worth it, you think , to own the AI revolution. Then something beyond annoying happens. You notice your people aren't using these resources in any meaningful way. This dovetails with findings from the front lines of corporate America. An MIT NANDA report The GenAI Divide: State of AI in Business 2025, found a pronounced split between the tiny number of organizations that achieve value from AI and the rest that stay mired in doomed AI initiatives that fail to launch. “What we've found is that access isn't the problem with this technology. Adoption is holding companies back,” said Mike Jacobson, one half of the husband and wife AI performance company, It Writes Itself . A Grand Effie-winning strategist and Forbes 30 Under 30 honoree, Mike is a leading brand and content strategist. Sami Kriegstein Jacobs
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Sec Filings
- 4/20/26 - Form 6-K
- 4/15/26 - Form 425
- 4/10/26 - Form 425
- UL's page on the SEC website