Why Jim Cramer is optimistic after Magnum Ice Cream's IPO [MSNBC.com]
Unilever PLC American Depositary Shares (each representing One Ordinary Share) (UL)
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Source: MSNBC.com
CNBC'sJim CramerMagnum Ice Cream CompanyUnilever"We finally, by the grace of God — or at least, the grace of Unilever — have a pure play ice cream stock, now that The Magnum Ice Cream Company has been spun off and started trading independently," he said. "And, after taking a closer look at the story, I have to say, this one's pretty sweet."Magnum Ice Cream might fare better as an independent company than as part of a giant conglomerate, Cramer suggested. He noted that the company struggled for a while under Unilever but said business has picked up since the dessert maker started spinning off. He indicated the improvement could be in part a result of the company's autonomy and ability to concentrate on the product.Cramer cited comments from Magnum Ice Cream CEO Peter ter Kulve, whotold CNBCCramer stressed that Magnum Ice Cream is the biggest player on the field as it owns some of the world's largest brands: Wall's, Ben & Jerry's, Cornetto, Breyer's, Good Humor, Klondike, its namesake,
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