ChannelEngine Enhances Amazon Capabilities with Acquisition of Retail Data Partners [Yahoo! Finance]
Unilever PLC (UL)
US:NYSE Investor Relations:
unilever.com/investor-relations
Company Research
Source: Yahoo! Finance
announce its strategic acquisition of Retail Data Partners, a pioneering US-based company that developed an innovative Amazon Vendor solution suite. With the acquisition, ChannelEngine is strengthening its first-party (1P) selling model functionality; enabling customers to have a scalable hybrid selling strategy on marketplaces. ChannelEngine is an international authority in third-party (3P) selling, allowing customers a direct-to-consumer approach via marketplaces. With the addition of Retail Data Partners, ChannelEngine offers the ability to manage Amazon Vendor and Seller through one powerful solution, boosting profitability through process automation, deeper insights, and the use of features such as Dispute Recovery for immediate impact. Hybrid selling combines the predictability and streamlined sales of 1P selling with the flexibility, higher margins, and greater control over pricing, inventory, and content that 3P selling provides. The acquisition marks a significant milesto
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