Hellmann's Takes Action to Save Mayo (and Our Sandwiches) from Extinction, Encourages Fans to Adopt Adorable Plushie Sandwiches [Yahoo! Finance]
Unilever PLC (UL)
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Source: Yahoo! Finance
ENGLEWOOD CLIFFS, N.J. April 17, 2024 /PRNewswire/ -- Rest in Perfection, BLT. We'll miss you. Sandwiches as we know and love them today could become extinct as early as 2043. That's because soil is eroding, making it difficult for farmers to grow soybean crops – a key ingredient in Hellmann's mayonnaise – leaving the future of beloved mayo-filled sandwiches uncertain. With new research from Hellmann's revealing two thirds of Americans believe that sandwiches taste better with mayonnaise and 95% of Americans eat sandwiches regularly , Hellmann's is on a mission to Save Our Sandwiches (S.O.S.) and transform the way soybeans are grown – saving picnics, beach days and work lunches from a bleak, mayo-less fate. From April 17-24 at SaveOurSandwiches.com , sandwich lovers can join Hellmann's mission and support their favorite lunch staple by "adopting" a sandwich – adorable plushies lovingly designed after four endangered sandwiches iconic for their use of mayo – the BLT, Turkey Club,
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