Jack Dorsey defends Musk's Twitter leadership, saying the billionaire slashed the 'critical sin' of its business model [Business Insider]
Unilever PLC (UL)
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Source: Business Insider
It's all part of ditching Twitter's "core, critical sin" of advertiser control, he said. Elon Musk's handling of Twitter has been panned as erratic. But the platform's cofounder, Jack Dorsey, is defending his fellow billionaire's approach, saying Musk's sweeping job cuts and ditching of advertisers made sense for a shift toward free speech. Dorsey spoke with Mike Solana, the head of marketing for VC firm Founders Fund and editor of digital media brand Pirate Wires, in an interview published Thursday . Dorsey said he shared Musk's goal of creating an internet bastion for free speech. But Dorsey said Twitter had been weighed down by its revenue model. Twitter chose brand advertising as its main source of income, a "core, critical sin" that exposed the platform's moderation to the whims of corporations effectively financing the social-media platform, Dorsey said. "And when you're entirely dependent on that, if a brand like P&G or Unilever doesn't like what's happening on the pla
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