Ravi Sawhney Releases Second Groundbreaking Book on Design Innovation: "Psycho-Aesthics 2.0" [Yahoo! Finance]
Unilever PLC (UL)
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Source: Yahoo! Finance
LOS ANGELES May 7, 2024 /PRNewswire/ -- Industrial Designer and Founder of RKS Design, Ravi Sawhney , announces the release of his latest book, "Psycho-Aesthetics 2.0: Revolutionary Design and Innovation: Unleashing Disruption with a Proven Methodology." This seminal work builds on the foundational principles introduced in his first book, "Predictable Magic," which was followed by Harvard Business School as a case study and Harvard classroom exercise—an honor shared by only one other Industrial Design Firm globally. "Psycho-Aesthetics 2.0" explores the transformative power of Psycho-Aesthetics (P/A) across diverse sectors including business innovation, product design, brand development, and social commerce. Sawhney, who holds over 300 patents across 90 countries, draws from his vast experience to demonstrate how strategic design thinking can forge profound emotional connections and innovative solutions that resonate globally. His work with leading brands like Aspargo, StrokeDX, Sam
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