VCI Global Hits Key Growth Milestone by Completing Its Second Technology Acquisition; a Leading AI Gamification Platform Serving Global Brands [Yahoo! Finance]
Unilever PLC (UL)
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Source: Yahoo! Finance
technology and IP aggregator and capital markets advisor based in Southeast Asia, announced the acquisition of two leading AI gamification brand engagement platforms on mobile from a UK-based games developer. The acquisition of the “ENGAGE” and “Interact” platforms opens up vast new monetization channels in brand marketing to VCIG, with global mobile advertising spending projected to hit $400 billion in 2024, with $136 billion (Martech) being spent on mobile games alone by 2025, and 65% of all US digital advertising spend directed towards mobile platforms (Oberlo). With opportunities across both Western and Asian markets alike, VCIG will sit at the center of global brand spend, bridging the digital and real-world consumer engagement and interactions. Focused on data-driven customization of user and brand interaction, ENGAGE and Interact are creating a vast new digital engagement vertical in brand management with global reach across brands and retailers of all sizes. During its trial
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