Want Your Business To Combat Coronavirus? 3 Best Practices For Partnering With Nonprofits [Forbes]
Unilever PLC (UL)
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Source: Forbes
man holding a card with the text: Non ProfitGettyIn the past several years, it has become apparent that businesses cannot (and should not) focus only on their profits — and mustconsider the social impact of their decisions, too. The advent of the coronavirus pandemic has accelerated this shift, with businesses across the world finding ways to help:Research from Candidestimates that corporations have accounted for nearly all (81%) of the grant money that has been pledged to the cause thus far.This is the way it should be. As management professor Aline Gatignon explained in an article onKnowledge@Wharton, companies should not be “waiting out the coronavirus pandemic until they can go back to business as usual” but should rather “be part of the solution, now.”That said, leaders need not face the crisis alone. “Dealing with this pandemic will… require partnering with nonprofit organizations,” Gatignon wrote. “The nonprofit sector has greater accumulated experience dealing with disasters a
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