Zeotap launches Customer Intelligence Platform (CIP) and Welcomes Salesforce Veteran as New Global CRO
Unilever PLC (UL)
US:NYSE Investor Relations:
unilever.com/investor-relations
Company Research
Source: PR Web
NEW YORK, and LONDON, and BERLIN, and BENGALURU, India (PRWEB) April 15, 2020 Today, zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year, only 2% of brands claim to have reached full digital marketing maturity; 97% said their use of data was immature and 83% could not make connections across different touchpoints. The study also revealed brands that improved data connectivity and made better use of integrated technologies could offer more tailored products and dramatically improved consumer experiences. They drove reductions of more than 40% in cost per action (CPA) and increases of up to 50% in online transactions. In particula
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