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-0.00067159167226325 -0.0013431833445265 0 0.0013431833445265 0 0.00738750839489587 0.00738750839489587 0.00738750839489587
Stock impact report

Budget Airline's New Upgrade Option: Empty Middle Seats [BNN Bloomberg (Canada)]

Frontier Group Holdings, Inc. (ULCC) 
Company Research Source: BNN Bloomberg
Frontier Group Holdings Inc. on Tuesday rolled out a new perk for customers bothered by the notoriously cramped quarters on so-called ultra-low-cost flights. For a few extra bucks, passengers can now sit in specially designated rows at the front of the plane with blocked-out middle seats, extra leg room and a guarantee to deplane first. In other words, no more bumping elbows with your neighbor. The announcement marks the latest in discount airlines' unending quest to monetize every aspect of flights, from water to printed boarding passes. The “UpFront Plus” option, starting at $49, will be available for flights beginning April 10, Frontier Airlines said in a statement. Frontier based the new product on European-style business class offerings, Chief Executive Officer Barry Biffle said at an industry conference Tuesday. The change, along with premium economy and a business-class offering, “is going to give revenue a boost,” he said. The move underscores the efforts by budget carr Show less Read more
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