The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes [Fortune]
Ulta Beauty, Inc. (ULTA)
Last ulta beauty, inc. earnings: 3/12 04:03 pm
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Source: Fortune
It seems that's what Ulta Beauty's doing after its March 17 launch on TikTok Shop, becoming the first specialty beauty retailer in the country to launch on the platform where scrolling and discovering new products is encouraged. Now, if you've ever scrolled through a TikTok video and wondered what foundation that person is using, you can scroll through Ulta in app and purchase it for yourself. Ulta's move onto the platform comes as retailers reconsider what truly is the front door of retail. It also comes as TikTok's commercial future in America was stabilized following a landmark deal with the Trump administration. The backdrop to Ulta's launch is as much political as it is commercial. Earlier this month, the Trump administration finalized a deal allowing TikTok to continue operating in the U.S. in exchange for a reported $10 billion brokerage fee paid to the U.S. government, according to The New York Times Investors including Oracle , Emirati investment firm MGX, and Silver Lak
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ULTA
News
- Ulta Beauty Promotes Kristin Wolf to Newly Created Chief Strategy and Growth Officer Role [Yahoo! Finance]Yahoo! Finance
- Ulta Beauty to Participate in Upcoming Investor ConferenceBusiness Wire
- Therabody Scales Ulta Beauty Partnership to 1,000+ Doors Nationwide [Yahoo! Finance]Yahoo! Finance
- Therabody Scales Ulta Beauty Partnership to 1,000+ Doors Nationwide [TheStreet.com]TheStreet.com
- Ulta doubled store fulfillment capabilities in 2025 [Yahoo! Finance]Yahoo! Finance
ULTA
Earnings
- 3/12/26 - Beat
ULTA
Sec Filings
- 3/27/26 - Form SCHEDULE
- 3/26/26 - Form 10-K
- 3/17/26 - Form 4
- ULTA's page on the SEC website