Ulta Beauty makes bold move to reach shoppers as habits shift [Yahoo! Finance]
Ulta Beauty, Inc. (ULTA)
Last ulta beauty, inc. earnings: 3/12 04:03 pm
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Source: Yahoo! Finance
As the beauty retailer benefits from strong demand, it is leveraging a bold new partnership with a growing rival to stay ahead, as it grows concerned about future customer behavior. Despite recently implementing several price increases in its stores due to tariff pressures, Ulta Beauty saw comparable sales increase 5.8% year over year in the fourth quarter of 2025, according to its latest earnings report This sales increase was driven by a 1.6% rise in transactions and a 4.2% increase in the average amount customers spent per visit. Ulta Beauty also saw strong sales growth in skin care and wellness, hair care, and fragrance, its strongest-performing category in the fourth quarter. However, sales growth in makeup slowed slightly. Recent Placer.ai data also revealed that foot traffic at Ulta Beauty stores grew 4.9% year over year in October, 2.1% in November, and then fell 0.6% in December. However, the beauty retailer saw a rebound in Janurary, with visits up 5.6%. The incre
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ULTA
Earnings
- 3/12/26 - Beat
ULTA
Sec Filings
- 3/17/26 - Form 4
- 3/17/26 - Form 4
- 3/12/26 - Form 8-K
- ULTA's page on the SEC website