Minneapolis-based Odele grew hair care brand via Target; now, it's eyeing women's sports fans [Yahoo! Finance]
Ulta Beauty, Inc. (ULTA)
Last ulta beauty, inc. earnings: 3/12 04:03 pm
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Source: Yahoo! Finance
Its minimalist aesthetic and positioning next to pricier brands appealed to consumers looking for affordable yet better-for-you hair care. In just four years, Minneapolis-based Odele Beauty has gone from an idea to national distribution in more than 7,000 stores, including Target, Ulta Beauty and CVS. Founded by Minnesotans Lindsay Holden, Britta Chatterjee and Shannon Kearney, Odele has grown to more than $30 million in sales last year, a 55% increase from 2022. The founders — who started the company in 2019, leaning on their experiences in retail and product development — grew the brand without a large digital marketing budget. Instead, they caught attention of consumers through media mentions in beauty magazines, online reviews and giving out free samples. Now, with a fresh influx of capital from private investors, Odele is preparing a major advertising push on streaming channels as well as out-of-home platforms, like billboards. And, notably, the brand signed a multiyear
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ULTA
News
- Ulta Beauty (ULTA) Registers a Bigger Fall Than the Market: Important Facts to Note [Yahoo! Finance]Yahoo! Finance
- Ulta Beauty to Report First Quarter Fiscal 2024 Results on May 30, 2024Business Wire
- Serena Williams To Host ESPY Awards [Forbes]Forbes
- The 10 Best Summer Fragrances For Men, From Woody To Citrus Scents [Forbes]Forbes
- Innovative Brands Including IKEA, MARS and Ulta Beauty Will Discuss Digital Transformations Driven By MACH Technology at MACH THREE [Yahoo! Finance]Yahoo! Finance
ULTA
Earnings
- 3/14/24 - Beat
ULTA
Sec Filings
- 4/24/24 - Form DEF
- 4/24/24 - Form DEFA14A
- 4/5/24 - Form SC
- ULTA's page on the SEC website