Selena Gomez's Rare Beauty is coming to Ulta stores. 'It's happening.' [USA TODAY]
Ulta Beauty, Inc. (ULTA)
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Source: USA TODAY
Get those wallets ready because Selena Gomez's fan-favorite makeup brand Rare Beauty is dropping soon at beauty retailer Ulta Beauty. "IT'S HAPPENING??," the two beauty brands announced in a joint post on Instagram Jan. 5. "See you soooon." When is Rare Beauty launching at Ulta Beauty? Rare Beauty products will be available at Ulta Beauty starting Feb. 1, according to the Instagram post. "We can't wait to meet even more of you, welcome new friends, and share what we've been building together," Rare Beauty said. It is not yet known which products from Rare Beauty's lineup will be available at Ulta. The beauty retailer did not immediately respond to USA TODAY's request for more information on the collab. Gomez , 33, launched her cosmetics company Rare Beauty in 2020. In June 2025, the cosmetics company was valued at $1.3 billion and Bloomberg, in Sept. 2024, had declared Gomez a billionaire, USA TODAY previously reported Need a news break? Check out the all new PLAY hub w
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News
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- Jim Cramer Says Wall Street Is “Falling Back in Love With the New Ulta” [Yahoo! Finance]Yahoo! Finance
- Ulta Beauty (NASDAQ:ULTA) was given a new $700.00 price target on by analysts at Jefferies Financial Group Inc..MarketBeat
ULTA
Earnings
- 12/4/25 - Beat
ULTA
Sec Filings
- 12/18/25 - Form 8-K
- 12/17/25 - Form 4
- 12/10/25 - Form 4
- ULTA's page on the SEC website