I visited Ulta Beauty's first store in Dubai expecting it to be just like US stores. It wasn't. [Business Insider]
Ulta Beauty, Inc. (ULTA)
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Source: Business Insider
Become an Insider and start reading now. Have an account? Log in I visited Ulta Beauty 's first store in Dubai ahead of its opening in January. The clean, contemporary setup made it feel like a more elevated version of Ulta. Some prices were higher than I saw in the US, and many of the brands were different. In the US, Ulta Beauty shoppers can buy an $8 mascara and an $80 serum in the same trip. Now the retailer is bringing that formula to Dubai Last week, the beauty brand opened its first store in Dubai, marking the next step in its Middle East expansion after its Kuwait launch last year. The rollout comes as the American beauty chain — which operates more than 1,500 stores in the US — looks beyond its home market for growth. The move, CEO Kecia Steelman said in a 2025 interview with Vogue Business , was driven in part by demand from international shoppers already familiar with the brand. "We've consistently heard from this strong, beauty-loving consumer that they wan
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ULTA
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ULTA
Earnings
- 12/4/25 - Beat
ULTA
Sec Filings
- 12/18/25 - Form 8-K
- 12/17/25 - Form 4
- 12/10/25 - Form 4
- ULTA's page on the SEC website