Black Cultural Influence is the Blueprint and Brand Trust is the Key -- Urban One Conducts Landmark 'Cultural ROI' Study, Urges Brands: Get Real or Get Left Behind [Yahoo! Finance]
Urban One, Inc. - Class D (UONEK)
US:NASDAQ Investor Relations:
urban1.com/urban-one-investor-relations
Company Research
Source: Yahoo! Finance
Gen Z & Millennials are driving this sentiment with 80%+ stating they personally benefit when Black culture is well-represented, and 1 in 2 saying they trust brands more when Black consumers are authentically reflected SILVER SPRING, Md. Sept. 30, 2025 /PRNewswire/ -- A new, proprietary large-scale research study commissioned by Urban One , the largest Black-owned and only fully integrated multimedia company in the country, has uncovered compelling evidence that Black culture is not only shaping mainstream U.S. culture — it is defining it. The Cultural ROI Study , titled Influence to Impact: Black Culture's Role in Brand Growth quantifies just how deep that influence runs and demonstrates that brands failing to authentically engage with Black consumers risk missing out on exponential opportunities for growth in relevance, trust, and revenue. Visit https://culturalroi.urban1.com/ for more information. Urban One's landmark study finds Black culture sets trends. Cultural ROI is th
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