Don’t Mention the Virus! And Other Marketing Tips [The New York Times]
Urban Outfitters, Inc. (URBN)
Last urban outfitters, inc. earnings: 3/3 04:10 pm
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US:NASDAQ Investor Relations:
investor.urbn.com/investor-relations
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Source: The New York Times
As the coronavirus pandemic moved across the United States, the stock market plunged and many of the country’s businesses closed, a major platform for social media influencers had a rosier message: “Good news in consumer shopping trends!”RewardStyle, which connects retail brands with thousands of Instagram personalities and bloggers, told influencers in an email on March 30 that orders through its app, LikeToKnow.It, had surged. It encouraged users, who earn commissions on products they help sell, to “keep posting to capture this demand while using a softer approach to drive shopping.”“We recommend that for every 5 posts, you make 2 posts relatable about life at home and 3 posts about shopping,” the company said in the email, which a recipient shared with The New York Times. “This approach creates a softer sell in your feed while continuing to provide guidance to your followers during this time.” RewardStyle also provided an image that said “Staying In isSoThe messages were jarring to
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News
- Lululemon downgraded as apparel tastes change, competitors gain in popularity [Seeking Alpha]Seeking Alpha
- The best sales to shop this weekend: Baby Foot, Athleta, Bose and more [CNN]CNN
- [Latest] Global Online Clothing Rental Market Size/Share Worth USD 3.6 Billion by 2033 at a 7.7% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth, Growth Rate, Value) [Yahoo! Finance]Latest
- Elon Musk is able to point investors towards the future: CIO Kim Forrest [BNN Bloomberg (Canada)]BNN Bloomberg
- Demand for AI Marketing and Personalisation Accelerates in the UK: Attentive Sees 128% Growth in the Last Year [Yahoo! Finance]Yahoo! Finance
URBN
Earnings
- 2/27/24 - Miss
URBN
Sec Filings
- 4/16/24 - Form 4
- 4/16/24 - Form 4
- 4/16/24 - Form 4
- URBN's page on the SEC website