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Stock impact report

Boulder Canyon Launches ‘Be for Real' Campaign Celebrating Real Ingredients and Real Moments [Yahoo! Finance]

Utz Brands Inc Class A (UTZ) 
Company Research Source: Yahoo! Finance
campaign, "Be for Real," in partnership with The Sasha Group . This campaign invites consumers to disconnect from digital distractions and reconnect with real moments and simple pleasures. The campaign will be showcased in the places where consumers connect—on social media, online videos, and where consumers shop. It celebrates Boulder Canyon's top items like Avocado Oil Sea Salt Kettle and Thin & Crispy Sea Salt Potato Chips, and the brand's commitment to real, simple ingredients — including potatoes grown in North America, avocado oil, and sea salt. In a world dominated by AI images and social media trends, Boulder Canyon's " Be for Real " campaign encourages consumers to put down their phones and embrace genuine experiences. It seeks to remind consumers that in a world full of shortcuts and easy routes, it's refreshing to diverge from societal norms and break free from autopilot. "Boulder Canyon has always been about keeping it real and we are excited to share the brand essen Show less Read more
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