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Stock impact report

Zapp’s Encourages Everyone to ‘Bounce to the Flavor’ in New Campaign, Celebrating the Snack Company’s New Orleans Roots

Utz Brands Inc Class A (UTZ) 
Company Research Source: Business Wire
HANOVER, Pa.--(BUSINESS WIRE)--Zapp’s®, a best-selling brand of kettle-style potato chips and Pretzel Stix, has launched a new advertising campaign in partnership with The Sasha Group that celebrates the brand’s bold, fun flavors and New Orleans heritage. The campaign showcases another unique Crescent City staple – Bounce music – and encourages snackers to crunch into something daringly different.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240411638835/en/Check out Zapp’s “Bounce to the Flavor” (Photo: Zapp’s)Inspired by the unique sights, sounds and tastes of New Orleans, “Bounce to the Flavor” features a new brand anthem produced by New Orleans native and Bounce music producer and pioneer Mannie Fresh. Vibrant campaign videos, shot in the heart of the French Quarter, highlight local musicians and dancers.“With flavors like Voodoo, Spicy Cajun Crawtator and Cajun Dill Gator-Tators, Zapp’s has always focused on provi Show less Read more
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