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Stock impact report

Zapp's Encourages Everyone to ‘Bounce to the Flavor' in New Campaign, Celebrating the Snack Company's New Orleans Roots [Yahoo! Finance]

Utz Brands Inc Class A (UTZ) 
Company Research Source: Yahoo! Finance
advertising campaign in partnership with The Sasha Group that celebrates the brand's bold, fun flavors and New Orleans heritage. The campaign showcases another unique Crescent City staple – Bounce music – and encourages snackers to crunch into something daringly different. Inspired by the unique sights, sounds and tastes of New Orleans, "Bounce to the Flavor" features a new brand anthem produced by New Orleans native and Bounce music producer and pioneer Mannie Fresh. Vibrant campaign videos, shot in the heart of the French Quarter, highlight local musicians and dancers. "With flavors like Voodoo, Spicy Cajun Crawtator and Cajun Dill Gator-Tators, Zapp's has always focused on providing vibrant, off-beat flavors that share the culinary uniqueness of New Orleans with fans across the country," said Utz Brands, Inc. Senior Vice President of Marketing Stacey Schultz. "The new campaign brings Zapp's flavors to life and encourages our fans to keep bouncing to the beat of their own drum." Show less Read more
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