Credit card surcharges rise as small businesses adapt [USA TODAY]
Visa Inc. (V)
Last visa inc. earnings: 4/30 04:01 pm
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Source: USA TODAY
A growing number of businesses nationwide are implementing credit card surcharges. Business owners report few, if any, customer complaints regarding these new payment policies. Jason Lavery faced a difficult decision last spring. He could raise the price of drinks and food at Lavery Brewing Co. or add a surcharge to all credit card payments. Like many other small business owners across the country, Lavery added a surcharge. Credit card customers now pay an additional 1.75% plus 20 cents. "We paid $40,000 in credit card fees in 2025," Lavery said. "Our operating margins were getting tighter, so the choices were to raise prices across the board or add the surcharge. We didn't think it was fair for customers who pay with cash to raise prices, so we implemented the surcharge." Businesses are always looking at ways to protect their bottom line, and lately that includes how customers pay for their items or services. Many, like Lavery Brewing Co., have added credit card surcharg
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Earnings
- 1/29/26 - Beat
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Sec Filings
- 2/18/26 - Form 4
- 2/18/26 - Form 4
- 2/18/26 - Form 4
- V's page on the SEC website