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Stock impact report

Marriott Vacations Bets on Big Cities With New Timeshare Collection [Yahoo! Finance]

Marriott Vacations Worldwide Corporation (VAC) 
Last marriott vacations worldwide corporation earnings: 2/26 04:15 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Marriott Vacation Clubs City Collection will have properties in seven U.S. cities, including New York, Boston, and San Francisco. City timeshares will remain a minority part of the group's 90-plus portfolio of properties, but executives say the data points to rising interest. “We knew, for example, before we announced our New York City Marriott Vacation Club that our owners stay in New York about 200,000 nights a year, on average, by exchanging their points for Bonvoy points and then using those Bonvoy points to stay in New York City at Marriott hotels,” said CEO John Geller. When travelers use points that way, the company can't always fill the timeshare units left vacant. Having guests go to timeshare clubs instead is more consistently lucrative. Marriott Vacations Worldwide has picked Waikiki, Charleston, and Savannah as places to open its next city clubs. Not Resorts One complexity of opening timeshares in cities is that it's impractical to translate the resort concept Show less Read more
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