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Stock impact report

Top Biopharma Brands Reach Audiences 10x More Qualified with Veeva Crossix Prime Segments [Yahoo! Finance]

Veeva Systems Inc. Class A (VEEV) 
Last veeva systems inc. class a earnings: 3/3 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
April 23, 2024 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced that 16 of the top 20 biopharmas are increasing media efficiency with Veeva Crossix Prime Segments , privacy-safe data helping life sciences brands reach highly-qualified health audiences. Since launching in April 2023 , Veeva Crossix Prime Segments have helped top biopharmas reach consumers that are 10 times more qualified than standard health audience segments through digital media campaigns. "By using Veeva Crossix Prime Segments we have been able to reach much more precise patient populations in our targeted campaigns," said Scott Carberry , product director for IMBRUVICA, Johnson & Johnson. "Working with a trusted partner like Veeva Crossix affords us a breadth of targeting capabilities, and we've seen success reaching both treatment-naive as well as specific treating for adherence audiences." Veeva Crossix's privacy-safe health audience segments can help marketers achieve multiple campaign goals across Show less Read more
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