PPA Teams Up With Veolia To Tackle Sustainability In Pickleball [Forbes]
VEOLIA ENVIRONNEMENT ADR (VEOEY)
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Source: Forbes
As the sport expands to all corners of the country, so too does court construction and a growing list of tournaments. To ensure pickleball continues to thrive without damaging the communities it's played in, the Professional Pickleball Association ( PPA ) has teamed up with French multinational Veolia to tackle environmental sustainability. The multiyear partnership aims to help the upstart league thrive on and off the court by implementing incremental sustainability solutions as the championship scales its tournaments. To date, Veolia is assisting the PPA with plastic recycling, water treatment and refilling, and waste management. Together, they are also building environmental awareness among pickleball players and fans, and in the medium to long term, Veolia and the PPA will build a comprehensive sustainability strategy and implement annual non-financial reporting. “The PPA shares our values of sustainability, diversity, and inclusion, offering the same pay for men and women,” C
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