Cricket Finds Its Digital Home in Bangladesh: VEON's Banglalink to Stream ICC Cricket on Toffee [Yahoo! Finance]
VEON Ltd. - American Depositary Shares (VEON)
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Source: Yahoo! Finance
provides converged connectivity and online services, announces that Banglalink, its digital operator in Bangladesh, secured the exclusive rights to the nation-wide streaming of International Cricket Council (ICC) world events until the end of 2025. The ICC matches will be available on Toffee streaming platform, commencing with the ICC Men's T20 World Cup on 1 June 2024. Developed locally in Bangladesh, Toffee is a subscription-based service that is open to users of all operators, and is the country's leading local digital entertainment platform. This deal with Total Sports Management (TSM) marks the country's biggest digital content partnership in cricket segment, encompassing six ICC events in 2024 and 2025, including the ICC Men's and Women's T20 World Cup 2024 and the ICC Men's Champions Trophy 2025. These tournaments will feature 71 men's and 95 women's matches in total, with teams from across 20 nations. Erik Aas, Chief Executive Officer of Banglalink, said, “We are committed
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VEON
Sec Filings
- 5/1/24 - Form NT
- 4/29/24 - Form 6-K/A
- 4/25/24 - Form 6-K
- VEON's page on the SEC website