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Stock impact report

V.F. Corp. Sold Dickies to Bluestar Alliance: Here's What You Should Know [Yahoo! Finance]

V.F. Corporation (VFC) 
Last v.f. corporation earnings: 1/23 06:55 am Check Earnings Report
US:NYSE Investor Relations: ir.vfc.com
Company Research Source: Yahoo! Finance
The company is selling off non-core assets like Dickies to focus on its most profitable and strategically important labels. In the latest revelation, management has successfully concluded its earlier-announced transaction to divest the Dickies brand to Bluestar Alliance LLC, for an aggregate base cash value of $600 million, subject to customary adjustments. Bluestar Alliance is a major global brand management firm. Dickies, purchased by V.F. Corp. in 2017 for roughly $820 million, has struggled with declining sales for more than a year. By selling the brand, VFC aims to lower its debt levels and redirect resources toward categories with higher growth potential. Although performance has softened recently, Dickies still holds an iconic place in American fashion. Known for its rugged workwear and crossover appeal in streetwear, the brand continues to resonate with diverse consumer groups. The divestiture will support VFC's efforts to reinforce its balance sheet and improve financia Show less Read more
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