Outdoor Clothing Chain Patagonia Starts Selling Online Again After Unusual Decision To Pause Its E-Commerce Due To Pandemic [Forbes]
V.F. Corporation (VFC)
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Source: Forbes
Yvon Chouinard.Al Seib, LA Times via Getty ImagesIt’s been a tough month for clothing retailers around the U.S., with revenues collapsing amid store closures in response to the pandemic. Most have relied on online operations as a lifeline. But outdoor apparel company Patagonia chose the unusual route of shutting down both its physical and online businesses on March 13. Now, it’s opened back up its e-commerce arm.The company announced on Tuesday, April 21 — via its website and in an e-mail sent to customersthat it would start taking online orders again in the U.S. and Canada. Patagonia, which is owned by billionaire founder Yvon Chouinard, has a devoted customer base and is known for treating its employees well. The decision to pause online sales amid the pandemic came in part out of management’s concern for employees.“We knew we needed to take ample time to assess and design our new workplace procedures and layouts to address the thread of COVID-19,” Todd Soller, head of global logist
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VFC
Earnings
- 10/28/25 - Beat
VFC
Sec Filings
- 11/12/25 - Form 8-K
- 11/4/25 - Form 4
- 10/31/25 - Form SCHEDULE
- VFC's page on the SEC website