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Stock impact report

A category innovation: Pure Sunfarms introduces Hi-Def Pre-Rolls [Yahoo! Finance]

Village Farms International, Inc. - Common Shares (VFF) 
Last village farms international, inc. - common shares earnings: 3/30 07:25 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Sunfarms launched a first-of-its-kind pre-roll, featuring pure ground flower optimized for high potency, with THC content between 36-44% with no concentrates, infusions, or kief. “Hi-Def Pre-Rolls are specifically designed to bring the experience of our pure BC bud into high definition without the concentrates – it's just flower in its purest form,” said Orville Bovenschen, President of Pure Sunfarms. “Our talented R&D team has developed something completely new for consumers wanting a ready to smoke high-THC product. The flavour and finish are nothing like what's in stores today. You'll know when you've tried it, the proof is in the puff.” Through expert cultivation and a deep understanding of cannabis plants, Pure Sunfarms has brought to life the full potential of its flower, redefining what's possible in the non-concentrate flower category. In 2023, consumer preferences shifted towards pre-rolls, capturing 31% of total sales (increasing 31% year-over-year). Pure Sunfarms curr Show less Read more
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