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Stock impact report

With Customers at the Core, VinFast Makes EV First Steps Easier

VinFast Auto Ltd. - Ordinary Shares (VFS) 
Company Research Source: Business Wire
MARKHAM, Ontario--(BUSINESS WIRE)--Many Canadians remain hesitant about switching to electric vehicles, and VinFast is trying to smooth the transition by tackling not just costs and charging gaps but also the small “firsts” that can make or break a driver’s confidence.Canada’s electric-vehicle market continues to cool. In the second quarter of 2025, zero-emission vehicles accounted for 9.2 percent of new registrations, slipping further from 9.7 percent in the first quarter and well below the 18.9 percent recorded at the end of 20241.Incentives, cost, and infrastructure remain decisive factors, yet the slowdown points to something more subtle. For many drivers, the real barrier is psychological. The first charge at home, the first winter commute, or the first service visit can feel like make-or-break tests. If those moments go badly, interest can turn to regret. If they go smoothly, adoption becomes easier.Why Firsts Feel Bigger in CanadaCanadian geography and climate add weight to Show less Read more
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