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Stock impact report

Brand Cloud Discloses that Negative Information is Searched for About 4.4 Times More than Positive Information [Yahoo! Finance]

Vector Group Ltd. (VGR) 
Last vector group ltd. earnings: 2/28 07:30 am Check Earnings Report
US:NYSE Investor Relations: vectorgroupltd.com/investor-relations
Company Research Source: Yahoo! Finance
TOKYO, February 26, 2024 BUSINESS WIRE )--Brand Cloud Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yuto Kano), a company engaged in general brand consulting, has disclosed that negative business information is searched for about 4.4 times more than positive information. A statistical analysis*1 performed on reputational damage countermeasures implemented by Brand Cloud revealed that negative information is searched for about 4.4 times more than positive information. On the other hand, with the number of social media users worldwide expected to increase from 4.59 billion in 2022 to 6.03 billion in 2028*2, and backgrounded on social digitalization, the influence of individuals' communications on the Internet has been increasing every year. Accordingly, they believe that opportunities to encounter excessive "flaming" such as malicious internet postings, slander, and boycott movements as reputational damages on social networking services and news media will also incre Show less Read more
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