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Stock impact report

Ahead of Digital NewFronts, YouTube and Hulu Reign Supreme; Most Publishers Face Major Disconnect with Audiences

Via Renewables, Inc. - Class A (VIA) 
US:NASDAQ Investor Relations: ir.viacom.com
Company Research Source: PR Web
PITTSBURGH (PRWEB) April 24, 2018 Ahead of the Interactive Advertising Bureau's Digital NewFronts, the premiere event to showcase the latest in original digital video programming, research reveals that more than half (57%) of Americans who have watched original digital content in the last year are most excited for content from YouTube, trailed by Hulu, which garnered excitement around its original video content from nearly a third (32%) of Americans. In contrast, the company that fewest respondents are excited about is magazine publisher Conde Nast (2%). The findings are according to the 2018 Digital NewFronts Sentiment Forecast from Matrix Solutions, the only global ad sales platform built for media, which commissioned YouGov to poll the views of a representative sample of 1,319 American adults online. Despite widespread interest for original video content from YouTube and Hulu, data also indicates that Americans show little to no excitement around such content from the majority of Show less Read more
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