FOX, NBCUniversal, and Viacom Unveil OpenAP 2.0
Via Transportation, Inc. Class A (VIA)
US:NASDAQ Investor Relations:
ir.viacom.com
Company Research
Source: Business Wire
Next Iteration Introduces Cross-Publisher Video Marketplace for Advanced Audience Campaigns on National Linear and Digital Video in Collaboration with Accenture and FreeWheel NEW YORK--(BUSINESS WIRE)-- FOX, NBCUniversal, and Viacom today unveiled OpenAP 2.0, expanding the advanced audience platform into a centralized premium video marketplace with workflow automation for national linear and long-form digital video, developed in collaboration with Accenture and FreeWheel. This major development will go live in time for Fall 2019 campaigns. In a joint statement, Meredith Brace, Executive Vice President of Client Solutions and Portfolio Marketing, FOX; Krishan Bhatia, Executive Vice President of Business Operations and Strategy, NBCUniversal; and John Halley, Executive Vice President and Chief Operating Officer, Ad Solutions, Viacom, said: "We're thrilled to bring to market our latest iteration of
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