MTV’s 2020 +1theVote Campaign Harnesses the Power of Friendship to Ignite the Country’s Largest Voting Bloc
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Source: Business Wire
Campaign sets sights on the 60% of eligible voters who have never been invited to registerInitiative marks first national effort to open new polling sites on college campuses and in local communitiesFind out more: plus1thevote.com NEW YORK--(BUSINESS WIRE)--MTV is harnessing the power of friendship to ignite the most powerful voting bloc in the country. The global youth brand, whose impact on youth turnout dates back to “Choose or Lose,” today announced its 2020 +1theVote campaign. This year-long initiative will target first-time voters – including the four million who will turn 18 before the election – to help make voting a part of their personal identity and an experience to be shared with friends.MTV’s +1theVote builds on its successful 2018 midterm campaign, which unleashed a powerful coalition of talent, nonprofit and corporate partners that encouraged young people to vote with a friend. Two months post-launch, the AP cited a 20% increase in young people who were “extremely li
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