Pluto TV Accelerates Its Mission to Entertain the Planet Introducing New Features, Brand Identity and Campaign
ViacomCBS Inc. - Class B (VIAC)
Last viacomcbs inc. - class b earnings: 2/20 07:00 am
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Source: Business Wire
New Brand Campaign Debuts With Tagline “Drop In. It’s Free,” Highlighting Pluto TV’s Ease of Use, Zero Cost and Unrestricted Access to Infinite Hours of EntertainmentPluto TV Releases Most Significant Product Upgrade in Years — “Project Venetia” Introduces New Features, Interface Design and More LOS ANGELES--(BUSINESS WIRE)--Pluto TV, the leading free streaming television service in the U.S., is rolling out a series of key initiatives in an ongoing effort to enhance user experience and increase brand awareness and resonance amongst consumers.Pluto TV today announced the launch of a new brand identity and the company’s largest ever consumer marketing campaign, highlighting Pluto TV’s ease of use and zero cost to consumers with a new brand tagline: “Drop In. It’s Free.”Paired with the new campaign is the release of Project Venetia, Pluto TV’s most significant product upgrade in years, delivering new features and design changes that further enhance the platform’s ease of access to pre
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