"Sonic the Hedgehog" Rewards Paramount's Handling of Audience Complaints With a $57 Million Opening Weekend [The Motley Fool]
ViacomCBS Inc. - Class B (VIAC)
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Source: The Motley Fool
"Sonic the Hedgehog" Rewards Paramount's Handling of Audience Complaints With a $57 Million Opening Weekend The studio took action on early problems with the movie's character design and may have ended up creating a durable franchise. Paramount Pictures has a hit on its hands after fixing some early customer complaints. Video game adaptation Sonic the Hedgehog is racing toward a $57 million opening weekend, according to website Box Office Mojo. Early estimates had pointed to a $40 million debut, and even that projection was seen as a franchise-making level of success. The result is particularly noteworthy because the movie garnered a sharp backlash against its early trailers in the spring of 2019. Fans took to social media outlets to complain about the title character's creepy appearance with human teeth in a cartoonish face. ViacomCBS ( NASDAQ:VIAC ) ( NASDAQ:VIACA ) studio Paramount took the trailer reviews to heart and redesigned Sonic from head to toe. The final result was palat
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