Star Trek helps ViacomCBS stand out [CNNMoney.com]
ViacomCBS Inc. - Class A (VIACA)
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Source: CNNMoney.com
Star Trek helps ViacomCBS stand out in the streaming universe New York (CNN Business) There's a lot to choose from in the streaming world. Too much, in fact . But what helps CBS All Access stand out is its rights to Star Trek, one of the most beloved brands in pop culture — and now its parent company is looking to expand the franchise's footprint. Star Trek, which started as a TV series in 1966, has boldly gone into the world of film, books and now streaming. Star Trek is no longer just a film franchise or a TV series. It's a brand that connects the vast universe of the newly merged ViacomCBS ( VIACA ) . "Star Trek is as important to ViacomCBS as Star Wars is to Disney," Jeff Bock, senior analyst at entertainment research firm Exhibitor Relations, told CNN Business. "Basically, it's a never-ending stream of content." That never-ending quality is important for streaming services like CBS All Access, which need to fill their libraries to keep current subscriber
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