Billion-dollar beverage company touts 'fun' new drink collab with young TikTok star [FOX Business Network]
VIVENDI SE UNSP/ADR (VIVHY)
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Source: FOX Business Network
AriZona Beverages founder Don Vultaggio touted the company's newest drink collaboration with a young TikTok star as being more successful than its inimitable Arnold Palmer on "The Claman Countdown" Thursday. "We've teamed up with a nine-year-old and we hit the marketplace, and we've seen tremendous success," Vultaggio told FOX Business anchor Liz Claman. "Candidly more so than we ever saw in Arnold Palmer at the beginning," the founder added. TikTok star Christian "The Rizzler" Savasta, who has more than 1.7 million followers, first gained attention for running around in a Black Panther costume. He has since partnered with multiple companies amid an influencer marketing boom The social media sensation first appeared on FOX Business to discuss promoting toy shopping with MGA Entertainment ahead of the holidays, before teaming up with AriZona to make the "Rizzler Berry" Sparkling Juice Cocktail. Savasta recounted how he first felt when approached with the new opportunity. "
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